Social media platforms have had pretty standard features over the years: share a status, upload photos, comment on posts. But then came 2012, when Snapchat was released, and every millennial was swept right off their feet. The multimedia messaging app key feature is the instant but temporary media-sharing function. Users can socialize with their friends through photos and videos with only one catch. All media or ‘snaps’ posted on the social app lasts for ten seconds max. For just a brief moment, users can get a glimpse of their friends every day. Talk about playing coy!
Oh, Snap!
With all the perks, why aren't more users flocking to Snapchat? Simple. None of its features are new.
Sharing media for ten seconds or less is a surprising twist to the social narrative. Snaps are like moments in a day—brief, yet memorable...enough to leave you wanting more. Indeed, the notion has gained so much traction that Instagram, Facebook, and YouTube now include Snapchat’s main function in their apps.
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