Although YouTube remains the undisputed king of video streaming apps, there is another contender that’s reeling in a lot of users thanks to its unique feature. TikTok is a social media app where users can upload original short videos and add music to them for other users to watch. It was formerly known as Musically or Musical.ly, but was changed to TikTok after being acquired by ByteDance. Since the acquisition, TikTok has expanded its reach exponentially with millions of users logging into the app every day. Despite the simplicity of its features, TikTok has clearly clicked with a new generation of users that really appreciate the short-form video format.
General Concept
TikTok’s most defining feature is its short-form original content videos. Unlike other video streaming apps, the videos you upload to TikTok should only be 15 seconds or less. It is primarily known for lip-syncing and for adding effects. In these types of videos, users can take a popular song and sing along with them, adding their own spin and flair to the music. However, TikTok can be used in a wide variety of scenarios and it is not limited to comedy or music videos.
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